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Perfect Kids – Organic Refrigerated Snack Bars- Coming To Fridges Fall 2018

Perfect Bar™ Announces Launch of Perfect Kids™ as The Original Refrigerated Kids Snack Bar at Expo East 2018

Perfect Kids will be the first organic refrigerated kids snack bar, available in more than 500 Target fridges nationwide this November, as new data reports 86% of parents prefer to shop for kid snacks on the perimeter aisles of the store.

San Diego, Calif. (September 10, 2018) – Perfect Bar, LLC, creators of The Original Refrigerated Protein Bar is freshening up the lunchbox snack game with the launch of the first-of-its-kind refrigerated snack bar: Perfect Kids. Boasting clean-food credentials of USDA organic, Non-GMO Project Verified and low-GI, Perfect Kids will launch at Expo East 2018 before becoming available in more than 500 Target stores nationwide this November.

With a cookie-dough-like texture and taste, Perfect Kids is an organic, healthy snack for kids and will be sold in boxes of five and offered in two flavor varieties: Peanut Butter Cookie and Chocolate Chip. Each refrigerated snack bar is made with freshly-ground organic peanut butter, organic honey and gluten-free oats, and delivers seven grams of whole food protein and eight superfood veggies, making it a nutritious solution for parents and a delicious choice for kids.

Healthy Snacks For Kids On The Go

“Our dad crafted the original Perfect Bar recipe when we were kids traveling the country in a motorhome in an effort to hide dried, whole food supplements and protein in a snack that tasted like cookie dough,” said Bill Keith, Founder and CEO of Perfect Bar. “After 13 years of Perfect Bar feeding families, and now with kids of our own, it’s time for us to create a snack that meets both kids’ portion and nutrition needs, while not compromising the deliciousness they crave. With the kids’ taste test we conducted, we’re confident Perfect Kids delivers the cleanest, tastiest and most nutritious lunchbox-ready snacks for kids.”

As its first line extension from its refrigerated protein bars, Perfect Bar garnered insight from its own consumers and fans to hear what was missing from their kids’ snacks and found:

  • The #1 characteristic parents associate with the term “healthy food” is “minimally processed” (#2 is “organic” and #3 is “natural”)
  • The most important factor when purchasing snacks for their kids is that it’s nutritious (2nd most-important attribute is portability/convenience)
  • The majority of parents felt that good nutrition, whole food protein and vegetables were missing from current healthy snacks for kids
  • 92% of parents are comfortable feeding their kids snacks with organic honey as a sugar source, as opposed to other options like cane sugar, sugar alcohols or stevia
  • 86% of parents prefer shopping for their kids’ snacks on the perimeter aisles of the store

With innovation at the forefront of the company’s initiatives, the Perfect Bar brand continues to grow in both category market share and distribution throughout its various grocery channels. Since early 2017, the brand has expanded its national footprint from 5,000 to 20,000 store doors, making its refrigerated protein snacks more accessible to consumers looking for fresher, grab-and-go options.

“The launch of Perfect Kids comes just after Mintel’s study, ‘The Future of Fresh,” reported that ‘is fresh’ is the #1 purchase driver for Millennials and iGen consumers when shopping for food,” said Leigh Keith, Co-Founder and President of Perfect Bar, LLC. “With these two generations coming into parenthood, we believe the demand for fresh snacks will continue to increase rapidly, driving these consumers to the fresh perimeter of the store.”

In addition to the two new Perfect Kids flavors, Perfect Bar’s existing line includes 12 other peanut-, almond-, and cashew-butter varieties, each gluten-free, Non-GMO Project Verified and low-GI, with up to 17 grams of whole food protein and 20 organic superfoods. While all Perfect Bar products are found in the refrigerated aisle of grocers nationwide, they stay fresh up to one week outside of the fridge at room temperature.

Perfect Kids will be available alongside Perfect Bar in Target fridges, as well as online at, beginning in November 2018, with a suggested retail price of $4.99 per 5-count box.

About Perfect Kids™

From the makers of Perfect Bar™, The Original Refrigerated Protein Bar, founded by The Keith Family in 2005, Perfect Kids™ delivers the cleanest, tastiest and most nutritious lunchbox-ready snacks for kids. Both Perfect Kids’ Peanut Butter Cookie and Chocolate Chip flavors deliver whole food protein and perfectly-hidden superfoods, offering trusted, quality ingredients for the parents and a yummy, cookie-dough-like bite for their kids.

Perfect Kids boasts a clean-food label and is gluten-free, Project Verified Non-GMO, low-GI and kosher.

Find Perfect Kids in the fridge section of Target stores nationwide, beginning November 2018, and take them on the go for up to one week. To learn more or find a fridge near you, visit

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  1. Do yall have a list of store that will get the bars or will it be the super targets.. because I really want to buy these but I don’t have a super taget near me

    1. Hey Maxine — Thanks for reaching out to us! Please feel free to check out our Perfect Kids store locator via Cheers to good health!

  2. Hello! I’ve checked multiple targets, whole foods, and sprouts in the 94901 area but have not been able to find these. Do you have a more accurate store locator? Thanks!

    1. Hey Khushbu — Thanks for reaching out to us and for wanting to give us a try! Check out for a store locator specifically for our new Perfect Kids product. Please note, we are only in select Target locations as of right now but we hope to be in more retailers in the future. Cheers to good health!

  3. Help! I have been searching everywhere for the Box of Perfect Bar for Kids and cant find them in any of my local stores. Could you tell me what Target stores have them or any other store in my area? I’m in the Paoli PA 19301 area. Thank you!!

    1. Hey Virginia — Thanks for reaching out to us and for wanting to give us a try! Check out our Perfect Kids store locator via Cheers!

    1. Hey Joseph — Thanks for reaching out to us! Check out our store locator via to find a fridge selling Perfect Bars near you. Cheers!

    1. Hey there! Perfect Kids is sold online and in select Target locations across the nation. Feel free to check out our store locator via to find Perfect Kids near you!

  4. I saw an ad for two free boxes, but the link isn’t working. Are you still offering the promotion? My kids would love to try these!

    1. Hey Tiffany – Unfortunately the promotion is now closed. The link was only active while supplies lasted. I apologize for the inconvenience and appreciate your understanding!

      Cheers to good health!

    1. Hey Laurie — Our Perfect Kids bars are a little smaller in size, have a different superfood blend formulated for kids needs and contain gluten free oats!

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