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Prone Paddleboarding Picking Up the Pace

With 70 miles of pristine coastline, it’s no surprise that San Diego is a breeding ground for innovation in the water sports category. On any given day, onlookers can catch surfers, kite boarders, skim boarders and stand-up paddleboarders competing for waves. But there’s been something brewing in the briny sea that’s bringing these two worlds – surfing and stand-up paddleboarding – together as one. Intrigued? We were!

Perfect Bar Athlete Dustin Fiero, a legacy San Diego City lifeguard, big-wave surfer and, most recently, prone paddleboarder, is a information hub for this growing sport that shares deep roots amongst locals and old school waterman alike. We met up with Dustin just days before  The Catalina Classic — a 32-mile paddle-board race, now in its 40th year — to learn more about the sport and how it’s helped shape his passion for adventure in the water.

 

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Call it passion, or maybe curiosity -- whatever it is Jessica is fueled by, it's not slowing down any time soon. From the get-go, she knew that her desire to represent brands with a purposeful story was a strong one, and after graduating with a degree in public relations from SDSU, followed by a solid stint at a lifestyle PR agency, she landed in a role with a company whose story outshines the rest (hint hint, that's here). She's openly obsessed with the outdoors, reveling in cycling races, hiking adventures and, most commonly, brunching on patios. She is known for always taking the "scenic route" -- especially for fish taco pit-stops along the way -- and makes a solid effort to keep her schedule jam-packed with activities and friends, which keeps her on her toes.

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