Bars Get Fresh! Perfect Bar founder on bootstrapping, refusing to quit, and creating a completely new snacking category

Call it passion, or maybe curiosity -- whatever it is Jessica is fueled by, it's not slowing down any time soon. From the get-go, she knew that her desire to represent brands with a purposeful story was a strong one, and after graduating with a degree in public relations from SDSU, followed by a solid stint at a lifestyle PR agency, she landed in a role with a company whose story outshines the rest (hint hint, that's here). She's openly obsessed with the outdoors, reveling in cycling races, hiking adventures and, most commonly, brunching on patios. She is known for always taking the "scenic route" -- especially for fish taco pit-stops along the way -- and makes a solid effort to keep her schedule jam-packed with activities and friends, which keeps her on her toes.