A Fresh Take On Brownie: A Look Into The Kitchen And Behind The Scenes Of Our Latest Flavor, Chocolate Walnut Brownie
To create an eating experience reminiscent of fresh-from-the-oven brownies that was plant-based and full of the quality nutrition Perfect Bar has become known for – that was our goal when we set out to make our Chocolate Walnut Brownie bar. The result? A chocolate, fudgy bite that transports you back to a time of licking the spoon as your feet dangled from the kitchen countertop.
With two other chocolate bars in our product lineup — Dark Chocolate Chip Peanut Butter and Dark Chocolate Almond — we decided to bring one more into the portfolio, but with a plant-based twist. This new flavor opens the door to our chocolate made perfect as a dairy-free option, which Sarah Lowrey, Director of Innovation, explains was inspired by our fans,
“We’ve been listening to our consumers tell us they are seeking a plant-based version of Perfect Bar. We already offer Almond Coconut, but coconut can be polarizing. We wanted to offer a well-rounded flavor that would appeal to those seeking a plant-based diet, and those who aren’t.”
What makes Perfect Bar and this flavor, in particular, different is that it’s refrigerated. And in a crowded brownie protein bar space, the refrigeration aspect not only creates the fresh approach to a brownie bar but also allows for a creamy, fudgy texture that shelf-stable bars miss out on. This texture is what Sarah says will please consumers the most; well that, and the 10g of whole food protein in each bar.
“You learn young in the Keith family not be too good at anything because then it becomes your thing. Brownies were Zane’s thing.”
“Zane’s Heavenly Brownies, that’s what dad used to call them.” Leigh Keith, COO and co-founder of Perfect Bar, remembers when asked about bringing brownies into the product lineup.
Zane, the second oldest brother of the 13 Keith siblings and current Retail Sales Manager at Perfect Bar, was the magical brownie baker of the family growing up, so capturing that nostalgic feeling of smelling the baking brownies and (impatiently) waiting for them to cool was central in the creation of this new flavor. Chocolate Walnut Brownie hits all the marks. It tastes just like a chewy, slightly under-baked brownie and just like real brownies, it’s hard to have only one bite!
The ingredients are clean as you would expect from Perfect Bar.”Lean into clean!” as Leigh says. And with this recipe, we really did. We captured all the yummy, gooey goodness associated with brownies but without baking or dairy. Dairy-free, no-bake brownies? Sounds oxymoronic to some, but to us, it was the perfect challenge.
A challenge that was brought into the innovation process as Sarah explains: “If you’ve ever made brownies, you probably know that they use a lot of sugar, butter, milk and eggs. But we were trying to make a bar that wasn’t loaded with added sugar and didn’t use any animal-based ingredients. That in and of itself was a challenge, but we found that the blend of dates and peanut butter really hit that fudgy texture that brownies are known for, so we knew we were on to something.”
In what ways is this bar special? Let us list the ways:
- Fair Trade Certified dark chocolate chips
So if you’re looking for a fresh take on brownie, look no further — you can now enjoy Chocolate Walnut Brownie as a permanent product to our growing Perfect Bar family.
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Just love these bars…maybe a little too much! Is there any way to make them with less sugar? I see in the ingredients that you use organic cane sugar. I try to eat healthy, and limit sugar as much as I can. Thanks for any info.
Hi Patty – We’re so glad that you’re a fan! We’ll pass the message on to our innovation team. We also wanted to note that the small traces of organic cane sugar are from the chocolate, but the Perfect Bars are sweetened using organic wildflower honey.
When should we expect this to start being sold at stores that currently carry Perfect Bars?
Please bring back this flavor! This was one of my favorite flavors and I see it is no longer sold. I loved that it was plant based as I have an egg allergy.
Hi Michelle! Sometimes flavors get discontinued to make room for new products and flavors, so stay tuned for innovations to come!
This IS my absolute favorite flavor! I don’t buy them as often anymore, because the others don’t taste as good. Is there a chance these would ever come back? Why were they discontinued to begin with? I’m holding on for hope they may come back!!
Hi Elizabeth – Flavors and products are sometimes discontinued to make room for the new! Our team is always crafting up something delicious. stay tuned for innovations to come!
This was my all time favorite flavor and basically the only flavor I would buy, I miss it so much!!
I hope it can make surprise appearances in the future and/or that some future products can plant based and just as chocolate-y!
Hey Sam! So glad that you loved the Chocolate Walnut Brownie Perfect Bar. When flavors are discontinued, it’s often times to make room for new innovation. To be the first to know about flavor and product launches, you can sign up to be a Perfect Insider by scrolling to the bottom of our home page (PerfectSnacks.com) and entering your email into the “Become a Perfect Insider” section on the bottom right. Keep your eyes out for new flavors coming soon!
Really hope you guys will bring back Walnut Brownie!