If you’re looking for Perfect Bar at the grocery store, make a beeline for the refrigerated section.
Why are they in the fridge? We’ll get to that in a moment. (Hint: It has to do with bees…)
But first, let’s take a look at how the typical grocery store layout influences your buying decisions — and how you can overcome those temptations to find the freshest, healthiest foods in the store.
How many times have you popped into the grocery store for just a few essentials, only to come home with your hands full of shopping bags?
It’s hard to resist impulse buys when the geography of the grocery store is designed to suck you in.
Even if you organize your grocery shopping list by aisle, you’ll still end up weaving through a maze of shelves and end-caps calling out to your taste buds.
The center aisles are jam-packed with shelf-stable items. Although you don’t actually want all those chips and cookies, you still kinda want them… and so they end up in your cart as you pass by.
But, around the perimeter of the grocery store, you’ll find things like fresh produce, meat, seafood, dairy products, eggs, freshly baked goods, and prepared meals and sides.
What’s the common denominator there? Everything here is fresh!
Finding the Fresh Perimeter
There’s a growing trend for shopping around those better-for-you parts of the supermarket, known collectively as the fresh perimeter. When meal prepping and snacking, consumers are hitting the grocery aisles with a fresher-is-better approach.
When big-name brands and family-owned businesses (like us!) figured out how to fit fresh, whole-food ingredients into convenient, portable packaging about 15 years ago, fresh snacking took off.
Here’s what we found about the rise of fresh snacking in our 2018 Future of “Fresh” study with Mintel:
- Over a three-year period, health and wellness snacking grew by 6% while fresh snacking grew by 8%.
- The #1 priority for millennial and Gen-Z consumers is that their food is fresh.
- 75% of shoppers want their snacks to be guaranteed fresh.
- 86% of parents prefer shopping around the fresh perimeter for kid-friendly snacks.
- The fresh perimeter is growing at 2.1 times the rate of the grocery store overall.
When shoppers think of “fresh,” they’re thinking about clean-label foods that are free of preservatives and additives. They shop for fresh groceries> in the refrigerated aisles and produce sections, with a preference for natural, organic, and healthy foods.
Industry leaders believe there’s a bright future for fresh, refrigerated foods. While some folks stick to their grocery lists, one-third of shoppers have started exploring the fresh perimeter in search of new good-for-you options.
Popular choices include bottled smoothies and soups, yogurt, guac, hummus, protein snack packs, and protein bars.
Why are Perfect Bars in the Refrigerated Aisle?
We’re perfectly happy to be part of the fresh perimeter; Perfect Bars are nestled right there in the refrigerated aisle. (It’s a pretty chill spot!)
This is because we rely on just one natural preservative: honey! Due to its high sugar content and low moisture levels, honey will never spoil, making it a perfect natural preservative. With the help of a cold blast of refrigeration, a simple dollop of honey naturally preserves everything we love about Perfect Bars, from their whole-food ingredients to their cookie-dough texture — no artificial preservatives necessary.
Store them in the fridge and enjoy them on-the-go — they’re good for up to a week at room temperature.
Look for Perfect Bars a select Whole Foods, Target, Publix, and Kroger locations around the U.S., or check out our store locator to find Perfect Bars in a refrigerated aisle near you!