Having a successful wholesale business can be challenging. There’s ordering, merchandising, promoting and pricing that all need to be taken into consideration, never mind aligning with brands and products your employees and clientele will love.
As the Original Refrigerated Protein Bar, we know a thing or two about running a fruitful fridge biz. Here are four reasons why Perfect Bar can make your fridge business a little cooler:
Perfect Bar is a complimentary item in your fridge, meaning it pairs well with other fridge items like water, kombucha, or coffee. Instead of offering multiple competitive items (2 different water brands, protein shakes or recovery drinks), reduce your category items down to increase space for complimentary products.
Did you know 79% of the time Perfect Bar is purchased, so is a kombucha? Consumers are more likely to purchase two complimentary items like a water and a Perfect Bar than purchasing two competing items like a recovery drink and protein shake. This will increase space in your fridge, reduce competing items and drive incremental sales.
Fridge space productivity is important. Refrigerated shelf space is precious and you want items that take up little space and sell fast. In approximately 6” of linear space (6” x 6” x 6”), you can stock 24 Perfect Bars; whereas carrying beverage bottles you will only be able to stock approximately 3 to 6 units. Carving out a little more space for Perfect Bar will increase space productivity and lead to incremental sales.
Perimeter shopping, that is, shopping the outsides of the grocery store where fresh food is found versus the inside aisles of more processed foods, is on the rise as consumers search for healthier, on-the-go snacks that align with their lifestyle and diet values. According to Sally Wyatt, IRI’s Executive Vice President, sales growth on the perimeter aisles (produce, meat, dairy, seafood, & bakery) were 2.7 times greater than the whole store. With 95% of all Americans snacking at least once a day2, your business can thrive by offering items that cater to your consumers’ requests.
In the bar category, 85% of consumers say the products help them maintain a healthy lifestyle and 64% of millennials deem freshness as the most important factor when choosing a snack. Perfect Bar’s clean label, touted certifications, use of whole food protein, and lack of preservatives and artificial ingredients answer consumer needs for fresh snacking. With the ability to take Perfect Bar on-the-go for 1-week at room temperature, it supports the busy lifestyle of the modern consumer.
Unlike dairy and eggs that have a short shelf life due to spoilage, Perfect Bar guarantees a 6-month shelf life with every order. Giving you ample amount of time to sell our minimum of 144 bars.
 Perfect Bar Consumer Segmentation conducted by Mindsight
 Mintel Snack, Nutrition and Performance Bars – May 2016 / Mintel Snacking Motivations and Attitudes – May 2015